Managed Application

Matomo analytics

Fed up with GA4? Need something that records everything and has great reporting?

On Tap's managed Matomo service give you a private server that has Matomo pre-installed and is fully managed with 24x7 support, upgrades, and everything that you would expect included.

Best-in-class analytics without the fuss

Matomo delivers web analytics for all of your websites in a simple to use web-based system that your team will find easy and intuitive to understand. Typically no training is required, and with an impressive list of features you'll wonder why you didn't switch to Matomo before.

Private server, private data: With On Tap Cloud, you get your own private Matomo server that contains only your own data. For flexible data privacy compliance, we have hosting options in the UK, EU, North America and Asia.
Fully managed and supported: We install, setup and configure everything. What's more our support covers the Matomo application as well, not just the server instance. This means that all aspects of using Matomo are supported by our team.
Server-to-server API integration available: We offer direct API integration for Magento and Adobe Commerce that doesn't require front-end cookies or Javascript, meaning you can comply with strict data privacy as well as accelerating front-end page load times.

Big on features

Matomo has a very impressive list of included features. There are also a range of premium add-ons that extend the functionality even further.

User features

Real-time data updates

Watch real time flow of visits to your website. Get a detailed view of your visitors, pages they have visited and goals they have triggered.
Customisable dashboard

Create new dashboards with widget configuration fit to your needs.
Row evolution

View and compare current and past metric data for any row in any report.
Ecommerce data

Track revenue, abandoned baskets, products and more with a highly insightful ecommerce integration that supports a range of ecommerce platforms.
Goal conversion tracking

Track goals and identify whether you are meeting your current business objectives. Goals can be triggered when specific page URLs or page titles are viewed, when visitors stay for a certain amount of time on the website, or when custom events/file downloads/outlinks are clicked.
Event tracking

Measure any interaction of users on your websites using custom events that can then be used in reporting and segmentation.
Content tracking

Measure impressions and clicks and CTR for image banners, text banners and any element on your pages.
Site search analytics

Track searches done using your site's own search functionality.
Custom dimensions

Create and assign any custom data to your visitors or actions (like pages, events, …) and then visualise the reports of how many visits, conversions, page views, etc. there were for each custom dimension.
Geolocation

Locate your visitors for accurate detection of country, region, city or organisation. View the visitors statistics on a world map by country, region or city. View your latest visitors in real time.
User segmentation

View and analyse reports on smaller groups of your audience, based on specific criteria like their country or whether they bought something (choose amongst more than 110 segments available and combine them with AND and OR operators to create your custom segments).
Page transitions

View what visitors did before and after viewing specific pages.
Page overlay

Display statistics directly on top of your website with a smart overlay.
Site speed and page speed reports

Reports detailed performance metrics for each page view.
Track user interactions

Automatic tracking of file downloads, clicks on external website links, optional tracking of 404 pages.
Analytics Campaign Tracking

Track your Newsletters, any ads (Google Ads, Facebook Ads, and custom ads), automatically detects Google Analytics campaign parameters in your URLs, and more.
Track traffic from search engines

More than 800 different search engines tracked!
Scheduled email reports (PDF and HTML reports)

You can send reports as a PDF file or as HTML content or as attached CSV file.
Annotations

Create text notes in your graphs to remember particular events.
Visits log

Browse individual user sessions and see all their interactions on your site.
Visitor Profile

Helps you understand each visitor's individual behaviour by summarising and listing all their visits.

Administrative features

Unlimited users

Create as many users as you need.
Fine grained permissions

Define which users have access to which websites.
Exclude IP addresses

Prevent your own usage skewing analytics data and reporting.
Multi-currency support

Support for 100+ currencies, on a per-website basis.
Automatic housekeeping

Purge old logs and reports automatically to save space, if you want.
Easy integration

Integrates with more than 100 CMS, web frameworks and ecommerce platforms.
SQL data access

Secure, direct SQL data access lets you run your own SQL queries, and connect BI and data warehouse tools.
Mobile app

IOS and Android apps for data access on the move.
API

API data access enabling you to build your own integrations.

Premium add-ons

Heatmaps

Heatmaps, Scroll maps and Clicks of your users displayed in beautiful overlay Heatmap reports.
Session recording

Record all real visitor activities on a page, such as, clicks, mouse movements, scrolls, window resizes, page changes, and form interactions. You can then replay these interactions in a video to see exactly how a visitor interacted with your website.
A/B testing

Experiment and optimise your websites, apps and marketing campaigns by running A/B tests running increase your conversions.
Custom reports

Pull out the information you need in order to be successful and gain new insights. Save heaps of time, money, and reduce the risk of human error by creating new reports in seconds.
Form analytics

Make your forms better at converting your users! See where and when visitors leave your forms.
Media analytics

Powerful insights into how your audience watches your videos and listens to your audio.
Conversion Funnels

Visualise your Conversion Funnels and understand where your visitors drop off to increase your conversions, sales and revenue with your existing traffic.
User Flow

See visual representations of the most popular paths your users took through your website or app. Get more insights by analysing those paths and where along the path they exited your site.
Search Engine Keywords Performance

See all keywords searched by your users on search engines like Google, Bing and Yahoo are now visible in your Referrers reports! The ultimate solution to 'keyword not defined' and 'keyword not provided'.
Core Web Vitals

Track and improve your website performance, rank higher in search results and optimise your visitor experience.
Multi Channel conversion attribution

Get a clear understanding of how much credit each marketing channel (referrer) is actually responsible for in order to shift your marketing efforts wisely.
Advertising conversion export

Get insights into your paid ads (Google ads integration, and also Microsoft Bing Ads and Yandex Ads) but with better privacy and while saving implementation time. You no longer need to put the tracking code for the third party ad networks into your site.
Roll-up reporting

Aggregate data from multiple websites, mobile apps and shops into one (or more) Roll-Up site to gain new insights and save time.
User Cohorts

View and compare different cohorts' behavior over time to understand how well you retain and engage your visitors.
Login SAML

Let your users log into Matomo using SAML. Compatible with any SSO Identity Provider such as OneLogin, Okta, Ping Identity, ADFS, Google, Salesforce.
Audit log

Detailed Audit log of user activities happening in your analytics platform for better security and problem diagnostic.

Have you been stung by GA4?

Let's face it, Google's transition from Universal Analytics to GA4 wasn't handled well - and many ecommerce merchants are still impacted by what happened. Matomo gives you the chance to switch back to an analytics tool that actually works the way you expect it to, and enables your business to make strategic decisions faster and with more confidence.

No sampling, just all your data, always: Matomo's reports are based upon all of your data. In contrast, A4 uses sampling and machine learning to deliver approximate metrics. With Matomo, you can trust the reports are accurate and so make confident business decisions.
GDPR compliance: With Matomo, data anonymisation happens by default. Furthermore, your private server will have a first-party cookie - also delivering higher levels of trust where you can confidently inform your customers how their data is being used, rather than not be sure how organisations like Google might be using it.

Simple pricing, scales with your business

A seemless migration path directly linked to the number of users on your websites.

Matomo hosting

Our baseline service, offering each user a powerful Cloud DX Server capable of running multiple environments simultaneously.

What's included

Unlimited users
Private server
Unlimited websites
Choice of hosting locations

£30 GBP/m

Any questions? Book a private demo today.

We are happy to walk you through how Matomo can supercharge your website analytics.